Postcard from LA
The Original Farmers Market is a Los Angeles treasure. It was founded at the corner of 3rd and Fairfax in 1934 as a “village” in which local farmers could sell their wares. The site had previously been a 256-acre ranch, and when oil was discovered on it, in 1900, the owner, A.F. Gilmore, replaced his dairy cattle with oil derricks.
By James Brock
Wine along the 101
From the wild and rugged landscape of Mendocino, an area rich in history and independent thinkers, comes Ettore wines. Made from organically grown grapes with low-intervention winemaking, these wines offer a more natural and pure expression of the wine grape varietals grown. And what better place to showcase these wines, outside of their Mendocino winery, than in the Original Farmers Market in Los Angeles.
LA Farmers Market Feast: Ettore Winery Duo’s Petit Verdot Shines
Ettore Winery Duo’s Petit Verdot Shines. The Original Farmers Market is a Los Angeles treasure. It was founded at the corner of 3rd and Fairfax in 1934 as a “village” in which local farmers could sell their wares. The site had previously been a 256-acre ranch, and when oil was discovered on it, in 1900, the owner, A.F. Gilmore, replaced his dairy cattle with oil derricks. The city of Los Angeles had yet to encroach on the property as the crude was brought forth from the ground.
By James Brock
Please the Palate
2021 Petit Verdot, Wine of the Week, Mendocino County. By Alison Levine. For years, Petit Verdot has played a supporting role, adding color, structure, and depth behind the scenes, rarely taking center stage. But with the creation of International Petit Verdot Day, this often-overlooked grape is finally getting its moment.
By Allison Levine
Melanie Webber Wines
Italy and Mendocino Meet Up at a California Landmark. The Original Farmer’s Market at Fairfax and Third in Los Angeles has been a landmark and tourist destination for almost a century. Today, while somewhat overshadowed by the massive Grove shopping center, it remains a place where LA’s past and present meet up.
By Melanie Webber
Winemaker Sofia Rivier, Ettore Organic Winery.
Show 666, February 14, 2026: Winemaker Sofia Rivier, Ettore Organic Winery, Hopland, Mendocino, California.
By Adam Bell